Last week I asked my management team if what we do at Gerris digital is inbound marketing. Sara Wilson, my COO, told me yes, that our digital PR strategy of…
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Don’t be afraid of fake reviews
Last week, I talked about how you really do know what to say in social media. I got lots of nice feedback on that post, but I know that some…
Read MoreBlog Guest Posting: It’s a Privilege Not a Birthright
What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to…
Read MoreAre you launching sinking Web sites?
When I was in Stockholm last month, I visited a very cool museum dedicated to the Vasa ship, a huge Swedish warship launched in the 1620s. The ship was on…
Read MoreMarketers must ask themselves, “What’s your story?”
If I asked you what’s the most important part of your marketing, what would you answer? Would you choose search? Social? Email? Remarketing? Display? What if I told you the answer…
Read MoreDo you appreciate your blogger network?
Last week, I talked about using the long tail of blogger outreach–the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For…
Read Moree-Commerce innovation, and it’s not from Amazon
If you’re like me, you spend a lot of time looking at how Amazon does business. And for good reason. Amazon seemingly sells everything under the sun and they have…
Read MoreIt’s a Google World and that’s fine by me
I will admit that I am on the higher end of the social media user scale with regard to age. If you are that curious, I am 47 years old…
Read MoreWhy you should be more like Steve Jobs
Steve Jobs’ tragic death yesterday resulted in great accolades, making it easy to forget that he took a lot of criticism for his leadership style during his tenure at Apple….
Read MoreWhat’s next? Social media and the information life cycle
Back in the days when “Web 2.0” was a hot buzzword, many people asked what “Web 3.0” would look like. Even though that question sounds now as outdated as an…
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