The most important thing to keep in mind when first launching an SEO campaign is that SEO is a long term process. Unlike other marketing campaigns, there is no such…
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New developments in B2B marketing list acquisition
To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and…
Read MoreMarketers still need to learn some basic HTML
I have recently been blogging for the Huffington Post and they use Six Apart‘s Movable Type blogging platform. Moveable Type was my second blogging platform after converting from Noah Grey’s…
Read MoreGoogle Authorship is changing the game for SEO and digital marketing
Google Authorship is making big waves in the SEO and digital marketing worlds. Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with…
Read MoreSocial business and knowledge as an accident of paper
Is your internal social business platform shaping up to become just a slightly better intranet or a good-looking SharePoint site? Is most of your content held in private communities? Are…
Read More4 great content marketing examples
Looking for inspiration? Here are a handful of very different content marketing examples worth examining. We’ve covered a lot of ground in this column over the past few months, from…
Read MoreWhen I cross-post I do it mostly by hand (you should too)
Writing once and sharing many is very compelling as is the sort of evergreen content that you can share and share and share. There are exceptions, of course, but you…
Read More21 stats show CMOs leap before they look at ROI
The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact…
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Why marketers should fear mobile marketing
Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears…
Read MoreHow digital marketers can shake the big brother mantle
Americans have long been wary of new technology and its potential to invade an individual’s privacy. Digital marketing has evolved so quickly that it’s hard for the average consumer to…
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