How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these? A friend of mine, Jeff Sauer gave a great presentation on…
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Are you a social media marketing hunter?
This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? This one’s about hunting. I have been writing and…
Read MoreWhy is your website search lousy?
Most websites have a lousy search facility. As a web user, you probably agree with that assertion. You’ve tried searching websites and you hardly ever find what you are…
Read MoreThe $1,000 SMB marketing challenge: how would you spend it?
If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply…
Read More7 steps to a better B2B landing page
Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. I am not sure why, since there’s…
Read MoreBrilliant modern marketing lessons from Pride and Prejudice
It is a truth universally acknowledged that a marketer in possession of a good fortune must be in want of a customer. Ever since it was penned 200 years ago,…
Read MoreAre you a social media marketing trapper?
I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you…
Read MoreWhy a picture is worth a thousand clicks: Visuals boost your SEO
I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google You’re interested in more search traffic…
Read MoreAre social media sabbaticals a good idea?
I have seen quite a few people as of late decide to take a break from social media for 30 days or some other relatively random span of time. Part…
Read MoreThe human approach to link building outreach
To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional…
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