Leading social media practice at a major company is never boring. And yet, I do find myself sometimes sounding like a broken record – especially when it comes to helping…
Read MoreThe Digital Enterprise
Why B2B Marketers Should Care About “The Social Dilemma”
The movie The Social Dilemma is now streaming on Netflix. It’s been widely reviewed, and most of the reviews are positive. (You can read David’s review for his Avast blog here.) It combines documentary-style interviews…
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How to Use Big Data to Improve Customer Service
Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. …
Read MoreHow Technology Can Be Used to Aid Business Growth
A boost in sales, improved brand awareness, increased revenue, a bump in the bottom line, call it what you will, all companies big and small want to grow. While there…
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Resource Allocation Strategies for Digital Transformation
The following is an excerpt from an article originally published on our partner, SPAN Digital‘s blog. You can read it in its entirety here. Organizations that embark on digital transformations quickly realize…
Read More4 Ways Cyber Security Threats Can Hurt Your Reputation
The world has gone almost completely digital nowadays. The majority of companies are following this trend by undergoing a digital transformation. Needless to say, a digital transformation is meant to…
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Digital Transformation and Continuous Change
The following is an excerpt from an article originally published on our partner, SPAN Digital‘s blog. You can read it in its entirety here. The success of companies like Facebook,…
Read MoreHow Technology is Helping Workplaces Transition to a Remote Environment
For many of us, COVID-19 has altered not just our ability to see family and friends, but also our working lives. Non-essential businesses have taken the responsible approach and, where…
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Chatbots in the Post-Pandemic Era
V00:2300:27J Joseph Weizenbaum, a venerated pioneer at MIT AI Labs demonstrated the first chatbot in 1966. He named her Eliza after the leading character in My Fair Lady. In the play, Prof. Henry Higgins transforms…
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Big Data and Your Bottom Line
Billions of people around the world use and interact with e-commerce sites every day. In the process, data is accumulated at levels never before possible. Through collection and analysis of…
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