If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That means Search Engine Optimization (SEO), a methodology of…
Read More
Rob Petersen
Top 15 social CEO’s tell what social media taught them
CEO’s who participate in social media (Social CEO’s) are seen as better leaders. That’s the conclusion reached in this chart by Weber Shandwick and KRC Research in their survey of 630…
Read MoreA 13-step crash course in digital marketing
Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending…
Read MoreGoogle took my keywords. 10 resources to get them back
Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. This information is not…
Read More9 brands prove vulnerability is good for business
New media channels – digital, social media and mobile – change marketing from a monologue to a conversation. It’s not just you talking – it’s your customers talking, too. And…
Read MoreMobile app vs mobile website? What’s better for you? 14 decision makers
The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, if you want to know what’s better for your business: Mobile App…
Read More7 case studies prove mobile ROI to healthcare marketers
Is mobile marketing ready to change healthcare? You decide: 56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper) 41% prefer care delivered via mobile devices…
Read More37 reasons that video content is king
Bill Gates, in 1996, predicted “content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the…
Read More10 reasons social media has peaked. 8 reasons that’s a relief
After years of significant growth, social networks exhibited mixed results last year. It was bound to happen. Here are 10 reasons social media has peaked. Maybe it concerns you if you…
Read More12 myths vs. reality on Search Engine Optimization (SEO)
A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine 42% click on the website in…
Read More
