Are you looking for an angle? Do you want to know what all these search marketing experts know that you don’t? Well, I can’t promise all of that in one…
Read MoreMike Moran
Why blogs aren’t dead
You’re reading this blog, and I wrote it, so neither of us probably thinks that blogs are dead. But you do hear people posing the question–and not just crackpots, but…
Read MoreStop paying for an intranet
Medium to large companies often have elaborate intranet Web sites that employees use to collaborate with each other on information too sensitive to be public. While this approach has worked…
Read MoreCoordinating your digital marketing teams
I had so many appearances last week that I am still posting things I did last Thursday. I’m finally caught up today by posting my slides from last week’s Webinar…
Read MoreHow Is Social Media Changing Your Business?
Thursday was a great day for me as I spent some time at the digiday:SOCIAL conference in New York City. I listened to speaker after speaker and panelist after panelist…
Read MoreWhat’s your true conversion rate?
You probably check your Web metrics system frequently, and focusing on your conversion rate is a big part of what you do. New research from Sun Microsystems casts doubt on…
Read MoreWhen marketing isn’t enough
Seth Godin likes to say that all marketers are liars, and the question for us is whether we can keep that up. The Web increasingly prevents lying from working. Whether…
Read MoreThe Hardest Thing in Social Media Is Shutting Up
Everyone’s talking about social media and how you get yourself “out there.” Even if you still think that social media is a little too “out there” for you, you might…
Read MoreThe danger of internet marketing autopilot
One of my kids approached me, book in hand, asking, “What’s the difference between a possum and an opossum?” I was busy doing something else, so I languidly replied, “They…
Read MoreBest practices in search are where you start
When someone says the phrase “best practices,” I won’t mind if one of your eyelids goes a bit droopy and your chin slowly starts to nod toward your chest. I…
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