This Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing. You’ve heard that content marketing is the best way to expand your prospect and…
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Mike Moran
Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide
President Obama announces agile marketing approach
OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw…
Read MoreIs what you don’t know about ad fraud costing you big money?
Yesterday’s webinar with Augustine Fou posed the following question: Did you know that a large number of ad impressions are generated by bots and therefore never even viewed by humans?…
Read MoreWhy are you learning more about digital marketing?
No, I am not here to announce that digital marketing is dead. In fact, it’s just a baby. What I am really asking is very simple: Why are you learning more…
Read MoreAre you developing your product or your customers?
I frequently see new products. Companies ask me about their new product all the time. They are all very happy about what it does. They are enthralled with their vision…
Read MoreIs Your Company Ready for Social Business?
Andrea Goldberg gave this webinar about how to improve a business’s social media marketing. Do you want to understand how to grow your business and reap the benefits of social business? …
Read MoreDo you understand your digital differentiation?
It pains me to have to tell clients the bad news. But I frequently have to deliver bad news. They call me in, asking me why their digital marketing isn’t…
Read MoreIs link building hurting your marketing?
If you’ve been paying attention to what Google has been doing the last few years, you know that SEO has turned into an all-out war on spammers. If you’re still…
Read MoreAre marketers underestimating the pace of technological change?
I speak and consult with clients frequently about the pace of technological change. I believe that all of us consistently underestimate how fast things are changing. I think that’s because…
Read MoreBuild a Breakthrough Brand with a Clear Competitive Positioning
Yesterday’s Biznology® Webinar with Denise Lee Yohn was all about brand positioning. Do you need to strengthen your brand’s differentiation vs. competitors? Are new brands entering your category and changing…
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