We’ve long known that content marketing is more effective than traditional advertising. It’s more valuable, less expensive, and we know it works. You might have already been using content marketing for years….
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Mike Moran
Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide
Do you want to be a marketer or do marketing?
I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn. Over the years, I’ve begun…
Read More5 ways a content audit can drive new traffic and save you time
This Biznology webinar with Heather Lloyd-Martin is about how to use a content audit to help re-purpose your website content. If you missed it, check out the recording now. Please…
Read MoreDigital marketing is about bravery
I teach at Rutgers, other schools, and for many large companies on the subject of digital marketing. I am no dummy–I think it is important for people to know things…
Read MoreAre you optimizing your website search?
I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” They say it matter-of-factly, as though that makes perfect…
Read MoreDoes your marketing automation use machine learning?
I’ve been in this game for a long time. (OK, I’m old). But there is one old trick that never seems to wear out. If you want a really fast…
Read More6 competitive intelligence tools from 6 experts
Yesterday, Rob Petersen presented our January webinar about competitive intelligence tools. Here’s what it was all about: “Know your enemy and know yourself and you can fight a hundred battles…
Read More2015: The year social media listening grows up
Happy New Year, everyone. This is the time of year where everyone makes predictions to show off how smart they are. At least they seem smart until you read the predictions later….
Read MoreIs your website search a marketing or an IT function?
You can probably guess which one I think it should be. Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your…
Read MoreChasing the algorithm podcast and new book edition
A couple of weeks ago, Todd Schnick, editor-in-chief of IntrepidNOW, interviewed my co-author Bill Hunt and me about the Third Edition of Search Engine Marketing, Inc. In this podcast, we…
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