Don’t look now, but Google has just released some more free tools. Every time you look up, something else is dribbling out of Google and it’s not that easy to…
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Josh Greenfield
Three Google products to dominate social media?
Are you on Facebook? What about Twitter? LinkedIn? Ning? Orkut? Hi5? Bebo? Digg? Delicious? Do you still have a MySpace page that you don’t really check? Great! So…where can I…
Read MoreDon’t just buy whatever your agency is selling you
This past Friday, I was chatting with a friend who just started working for a luxury brand consulting firm when she asked, “Do you Twitter? I’m just asking because it’s…
Read MoreThe last 2009 Internet predictions you’ll have to read
Following the New Year, it started to feel like we were the only blog not making predictions about the year ahead. Rather than continuing to feel so alone I figured,…
Read MoreParse, quantify, calculate, predict: The new metrics
Anyone with agency experience will tell you how sick they are of the phrase, “It’s like comparing apples and oranges.” Why has this idiom become the standard excuse by which…
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How does Google outperform expectations?
In 2007, Google’s search business, which is predominantly comprised of the common text ad, produced $10.6 billion dollars in revenue. That’s $10.6 billion dollars for essentially selling one 25-character title,…
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The dual agency duel: How not to do search marketing
When it comes to search marketing, are two agencies twice as good as one? Or are two agencies actually worse than one? Some believe that a diversity of opinion gives…
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