Taking place this week, the Marketing Hall of Fame will recognize lifelong achievement for superstar marketers – http://www.marketinghalloffame.org/. Last year, I was humbled when attending the first ever inauguration of…
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Employee engagement impacts brand experience
How can companies anticipate the impact of employee satisfaction – before it hurts, and before it detracts from a brand’s experience? An “inside-out” approach: Employee engagement as a predictor of…
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