While we’ve been trained to believe that snark rules online and that all of social media is populated by 4channers and redditors — and Presidents! Well, today is the 4th of July,…
Read MoreChris Abraham
Slow and steady content-creation wins the Google Search race
Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing…
Read MoreYour online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal…
Read MoreThe art of narrative storytelling via social media marketing
I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is…
Read MoreGive your social oomph with SocialOomph
I take SocialOomph for granted even though I have spoken of it for years in quite a few of my blog posts for Biznology: Reduce your Twitter bloat with @manageflitter @socialoomph…
Read MoreThe salesmanship of influencer marketing
If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. And, like any family member or friend, relationships require consistent and attentive attention. Likewise, if you’re…
Read MoreBe kind for everyone you meet is fighting a hard battle
Ian Maclaren is attributed, along with, Philo, Plato and Socrates, with saying “be kind, for everyone you meet is fighting a hard battle.” I chopped it down to hugs not…
Read MoreFive social media courses make one social media strategy meal
When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that…
Read MoreWin lifestyle influencers over with generosity and attentiveness
It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead. In the gig economy, the interview…
Read MoreEarned-media micro-influencer marketing primer
In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks. It used to be thousands…
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