According to Search Engine Land, if you haven’t already transitioned your website to being HTTPS-compliant by July 1, 2018—last Sunday!—your website is probably already being marked as not secure—though this might not…
Read MoreChris Abraham
Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website
Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be…
Read MoreSteal this online reputation management process
Steal This Book, written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government. Steal this Online Reputation Management process has the same goal but is mainly…
Read MoreOnline reputation management definition and process
Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media…
Read MoreYou should consider doing a reddit IAmA or reddit AMA
While reddit is the elephant in the room of social media marketing, it’s too powerful, influential, and amazing to ignore. Even though social media is a disruptive medium, rules be damned,…
Read MoreHave you thought your CMS, SEO, and hosting strategy through?
While tools like cPanel can install CMS platforms like Drupal and WordPress into $3.95/month web hosting services with the click of a button, there’s the cheap and easy way and…
Read MoreYour online reputation abhors a vacuum in Google search
Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched…
Read MoreOnline reputation pros require a year to fix Google Search
In response to negative search results on the first two pages of Google, even $30,000-a-month Enterprise level campaigns demand 12-month campaign contracts from their clients. We do this not because…
Read MoreAn apology is not enough to be forgiven
Step one after your reputation is publicly eviscerated: retain a lawyer, a crisis manager, a PR shop, and an online reputation management agency like mine, Gerris Corp. Step two: turn…
Read MoreSocial media marketing is Homo sapiens sapiens social
I have been doing social media strategy and planning in one form or another for clients since 2003. Nothing at all has changed. In fact, nothing has changed since Homo sapiens…
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