Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. While I maintain some contact with the…
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Bill Conticchio
Influencers or advocates: Part 2: a fork in the road for brands?
The term word of mouth has been a long held marketing tenant of basic “mom and pop” businesses. The notion that there is hidden value in someone outside the business…
Read MoreBrand advocacy as a marketing strategy
Part 1: Observations I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in terms of capabilities and relevancy….
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The overlooked role of emotion in brand experience
While CRM systems have been around for many years, in my experience, among the companies who invest in them, only a few have grasped their true purpose. For a business…
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Branding as a full funnel journey
It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. This approach uses old school pitches, usually incorporated into a multimedia…
Read MoreUncover the why in branding
What truly makes a great brand great? What makes a company, product or service memorable or “sticky?” Great brands resonate with people. They communicate, either in an implicit or explicit…
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