This month, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We owe a tip of the hat to Wayne Cerullo and Phil Shelp,…
Read MoreAndrew Schulkind
Personalized content for more effective content marketing
Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing…
Read MoreEmail marketing still matters
Email marketing absolutely must still be a part of your content marketing tool kit. It may not be as sexy as “social selling,” or even SEO, but it fills in…
Read MoreThe real value of engaging your audience in content marketing
Consumers crave authenticity. This has been the case to some extent for as long as there has been marketing. (Think of your cool friends who knew all the big bands…
Read MoreWhy SEO is just the start for digital marketing
Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first…
Read MoreUsing email effectively in your content marketing
Everyone hates email. And yet, most of us find it indispensable. It’s pretty great, except for its overwhelming volume and relentlessness. So, grumble though we may, most of us are still…
Read MoreGenerating ideas for your content marketing
We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips…
Read MoreNew Year, new thinking in content marketing
It’s not new ideas we need, it’s new thinking to make sure that we’re applying the ideas we already know will work. Here’s my take on what content marketers should…
Read MoreContent marketing: how process powers success
Everybody wants to win. From pro sports to pro marketers, we all want to beat the competition and be at the top of our game. And while I do try…
Read MoreContent Marketing: content strategy beyond marketing and sales support
As we’ve said many times before, likes, follows, and shares are all very nice, but they don’t pay the rent – and they aren’t likely to impress most C-level executives….
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