Even savvy marketers can be forgiven for thinking that GDPR isn’t something they need to worry about – it applies only to EU citizens, right? While that’s technically true, you…
Read MoreAndrew Schulkind
Your Marketing is Not Going to Go Viral – And it Doesn’t Matter
The chances of you being the next Dollar Shave Club guy or Will it Blend mad scientist are slim and none. (And Slim just left town …) That doesn’t mean…
Read MoreDoes Your Website Architecture Hold Up?
House building as metaphor for website design and development is, I admit, overused – “building a website is like building a house” just returned 5,680,000,000 results for me. Still, a solid foundation…
Read MoreAre You Looking Deeply Enough Into Your Digital Marketing Analytics?
We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. With a little effort and perhaps some outside help, you can eliminate those frustrations by…
Read MoreDoing Social Media Right as a Marketer
Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that…
Read MoreWebsite Search and Filtering for Smaller Sites
I may be sticking my neck out a bit given that our fearless leader here at Biznology, Mike Moran, is an expert when it comes to website search – he’s expert…
Read MoreWhat Digital Marketers Can Learn From Their Analytics Data
If you’re not measuring it, it doesn’t matter. And if you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working….
Read MorePlanning is critical to website success. So is a clear picture of your goals
Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired…
Read MoreThe how and why of mini-sites for content marketing
Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence….
Read MoreCrafting content for the buying cycle
All content is not created equal. Which is good, because not all prospects are interested in the same things. That’s why it’s critical to create content that appeal to the…
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