Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. The most critical measure of your email marketing’s success is…
Read MoreAndrew Schulkind
How to Do Content Marketing Right
Content marketing that produces consistent revenue-generating results for your business requires more than just writing, editing, and publishing. So, whether you’re about to embark on a new content marketing program…
Read MoreHow to Achieve Digital Marketing ROI: The Website Audit You Need
There are many reasons why your website may not be pulling its weight as part of your digital marketing. I’ve outlined a few of the most common — and critical…
Read MoreCreating a Great Email Marketing Program
Great email marketing isn’t about that one (mythical) killer message. It’s about an on-going program that connects you to your target audience in relevant ways as they make their way…
Read MoreYour Digital Marketing Must Convey Your Purpose
Convey your purpose in your digital marketing or you won’t connect with your target audience. More importantly, make sure your purpose is larger and less inward looking than “profit.” The…
Read MoreHow to Market Now
Selling cold prospects was never easy, but with nearly everything in flux at the moment, cold prospecting is immeasurably more difficult. That makes your digital presence, content marketing, and relationship…
Read MoreWhat Kind of Content Marketing Converts?
Our clients often ask us what kind of content we recommend for their content marketing to be successful. Since most of our clients define success as winning new business, the…
Read MoreControl Your Email Marketing Schedule or It Will Control You
It sounds self-evident to say that your email marketing has to be relevant to your audience if you’re going to achieve any meaningful engagement. And yet, too often we see…
Read MoreMaking Your New Website a Better Marketing Tool Than Your Old Website
With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. This includes updates and overhauls to…
Read MoreMarketing Can’t Succeed in a Silo
A few months ago, I canceled my DirecTV account. As much as I loved their service — far more than the cable I had before and the cable I have…
Read More