What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the new engine will be better? These are tough questions to answer, but there are methods and measurements that can ensure you’re not trapping your customers in the new search engine.
Most companies don’t measure site search well. They rely upon out of the box measurements that measure activity instead of outcomes. Nowhere is this problem more acute than when you move from one search engine to another.
- How do you exceed customer expectations if you don’t have an effective baseline?
- How do you know you’ve done the migration well if you don’t measure the gap before and after?
- How do you ensure improvements in content and algorithms are effective?
A/B testing of the search engines is the answer.
In this free 30-minute Biznology® webinar, you’ll learn how to measure site search effectively. You’ll also find out how to apply those measurements when migrating from one search engine to another ,so that you can minimize the interruption in your customer’s experience and improve goal achievement.
Steve Zakur is a global technology executive who has spent the past decade solving complex business problems and growing technology businesses. Today, he focuses on improving customer journeys that go through site search and applying machine learning to improve marketing conversion rates through SoloSegment.
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