Yesterday, two bombs exploded near the finish line of the Boston Marathon. I first learned about the bombing on Facebook. Then Twitter, then NPR, and then TV. Strangely enough, my…
Read MoreYear: 2013
10 reasons social media has peaked. 8 reasons that’s a relief
After years of significant growth, social networks exhibited mixed results last year. It was bound to happen. Here are 10 reasons social media has peaked. Maybe it concerns you if you…
Read MoreDefining Corporate Listening In the Online Age
If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s quite simple. I am writing about listening in the corporate…
Read MoreThe role of brand journalism in content marketing
Content creation goes by many names, but one of the most intriguing is a relatively new term called “brand journalism.” The phrase itself is a bit of a head-scratcher to…
Read MoreShare this: 5 tips you must learn to create sharable content
During last month’s webinar on how to use web analytics and search marketing, Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both…
Read MoreKiss your line-of-shame smack on its social media lips!
If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the…
Read MoreSEO analytics data to pay attention to
To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free…
Read MoreThe secret of radical innovation starts with roadside bathrooms
What does innovation look like? Is innovation something that only big companies like Apple and Google can do? Absolutely not! Innovation is simply finding a way to provide a “little…
Read MoreIntegrating awareness and demand generation marketing
Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns…
Read MoreAvoid the pitfalls of third-party content
Does allowing third-party content on your site make you nervous? While most small business owners are hesitant to let outsiders write their material, they are missing out on some opportunities…
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