People are obsessed with SEO — which is weird. Just a few short years ago, SEO was considered snake oil. I have been designing and implementing SEO strategies since the…
Read MoreYear: 2013
Is Google Authorship just an elaborate spam-detection tool?
If you’re reading this blog then you’re probably familiar with the world of SEO and link building. You probably also like to keep up on the most recent SEO and…
Read MoreWhy local search is just like politics
Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.”…
Read MoreWhy it takes time to see SEO results
If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. It’s a marathon and not a sprint, which means it can take time…
Read MoreWhat can content marketing do for me?
Content marketing has been a buzzword long enough that most marketing-aware business people have a pretty good sense of what content marketing is. I’m sure that’s true for the vast…
Read MoreFill in your entire social media timeline backlog
Spend this week digging through memories predating the moment you joined the online conversation and start posting them. You can post them as the date they happened in real life,…
Read More7 case studies prove mobile ROI to healthcare marketers
Is mobile marketing ready to change healthcare? You decide: 56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper) 41% prefer care delivered via mobile devices…
Read MoreWe need to Evangelize more about content marketing
I’ve really ramped up my content marketing activities in the past six months and have learned a lot. I try to share what I find as I find it, mainly…
Read MoreBeyond the brand: Content marketing’s big responsibility
If you’re a brand strategist, you have a point of view, an agenda, and a need to influence. You’re an activist for your brand. Today, brands must be seen as…
Read MoreDIY Digital PR (Online Engagement & Blogger Outreach)
Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing…
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