Yes, I know that you know your business. And maybe you’ve even done some market research. If you listen in social media, give yourself a gold star. But how well…
Read MoreYear: 2012
Which country search index is your page in?
People love to talk about whether you Web page is in the search index. The search index. Like there’s one. If only it were that easy. First off, there is at least…
Read MoreYour client is your work-time spouse
Just because we’re digital and work in the cloud doesn’t mean everyone does. If I learned one thing from running my own digital, in the cloud, virtual, agency, with upwards…
Read More9 Google Analytics metrics every marketer should know
The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a…
Read MoreSelect the right keywords for SEO success
An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online…
Read MoreContent marketing metrics: what to count, how to count it
Over the past few columns, we’ve looked at content marketing basics, knowing your audience and ways to generate great content, among other things. We’ll come back to those issues in…
Read MoreA Public Relations Case for Digital Marketing
What is the future of digital marketing? What skills will be required for the successful digital marketer? Mike Moran asked a similar question on this blog two weeks ago: Are you…
Read MoreWhy haven’t you secured a ton of domain names?
If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are…
Read MoreThe problem with your social business roadmap
In the corporate world of business and technology, we are often asked to produce roadmaps for products and processes. Despite what Dilbert may think about it, there’s no doubt that…
Read MoreWinning an online reputation “land war in Asia”
While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape —…
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