Last month, I provided three ways to build links in the age of Google Penguin–Google’s algorithm change which severely limits effective link building. One of the link-building methods I promoted…
Read MoreYear: 2012
Is your marketing still getting attention instead of paying attention?
I have been seeing a commercial on TV lately that features Yankee pitcher CC Sabathia pitching (groan) Bayer aspirin. Sports fans are likely to pay more attention to CC than…
Read MoreAre broken links fuining the SEO authority of your site?
When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an…
Read MoreWhy do you want Twitter followers?
I read an article today that sums up so much of what passes for social media marketing. In that article, Patricio Robles wondered if your Twitter followers are silent or…
Read MoreDigital marketing requires laser focus
Three clients. Three stories. But they are all, in a sense, the same story. a failure to focus. Marketing has always needed focus–focus on who your best customers are and…
Read MoreThe social media listening market is maturing
Monday, I talked about the Convey API, a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. My point Monday was that the Convey API…
Read MoreYour online reputation needs to evolve with you
The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making…
Read MoreDo you need accurate sentiment for social media listening?
Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. My background…
Read MoreThe thorny question of marketing attribution: Does it apply to B2B?
Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. What touch sequence is most productive? Where should we…
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