Have you ever watched something slowly fall into neglect? Maybe it was something around your house. Maybe it was that rotting board on the deck that you watched get progressively…
Read MoreYear: 2012
Does Google need me to be a programmer to succeed at SEO?
Among my students taking my search marketing classes, I am often asked what kind of technical skills are needed to succeed at search engine optimization. I think they are especially…
Read MoreGoogle’s new privacy policy is definitely good for Google
Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need…
Read MoreDon’t let your social media hypothesis dictate your conclusion
While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take…
Read MoreGoogle tells you where to place your content
Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important…
Read MoreGoogle’s “Search plus your world” is heavy handed…so what?
For the past two plus weeks the Internet marketing community, and in particular the SEO subset of that community, has been up in arms about Google’s search update called “Search…
Read MoreBe realistic about SEO campaign results
Unlike other forms of marketing in which you implement a strategy and start to see results in a short period of time, search engine optimization is a long term process…
Read MoreWhat Google’s “Panda” ranking algorithm update means to you
Last week, I was lucky to join Joe Apfelbaum of Ajax Union and Ben Kirshner of Elite SEM on a panel (ably moderated by Jules Kibbe of TicketNetworkDirect) for the Ticket Summit on the recent…
Read MoreThe social media isolationist
To follow-up on my last post, Being Pretty Isn’t Enough for Social Media Marketing, I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. …
Read MoreLights, camera, action: Video helps you stay in touch with customers
One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. A territory-based sales rep may be trying to keep in touch…
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