Many marketers enter the new year eager to make a difference only to do what they’ve always done—and only to see the same results they always saw. Happily, you’re not…
Read MoreYear: 2012
Facebook’s Frictionless Sharing Creates Real Friction
Earlier this week I read a post by Amber Naslund over at her Brass Tack Thinking blog. She did a nice job of actually thinking about something that I feel…
Read MoreGoogle is checking your conversions–are you?
Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue,…
Read MoreBlogging 101
Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog. Are you thinking about writing a blog for your company, but…
Read MoreDon’t ignore message boards in your social media marketing strategy
The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and throwing the…
Read MoreThe 5 things you need to know about the new Google search
Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is not for you. This post is for everyone…
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Google’s screenwise asks “How do the little people search?”
Google is an interesting company. It seems like they have little sense of what each of its various parts are up to at any given moment. Maybe that’s why Larry…
Read MoreIs social media marketing growing up?
I’ve spent years listening to clients who want me to help them with social media. And, across brand after brand, time after time, Id try to ask them about what…
Read MoreTaste-as-you-go during your social media prep
If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing:…
Read MoreSEO ageism: Does Google prefer old web sites?
It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. You might be wondering why this is true–and if you…
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