While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take…
Read MoreMonth: January 2012
Google tells you where to place your content
Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important…
Read MoreGoogle’s “Search plus your world” is heavy handed…so what?
For the past two plus weeks the Internet marketing community, and in particular the SEO subset of that community, has been up in arms about Google’s search update called “Search…
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Be realistic about SEO campaign results
Unlike other forms of marketing in which you implement a strategy and start to see results in a short period of time, search engine optimization is a long term process…
Read MoreWhat Google’s “Panda” ranking algorithm update means to you
Last week, I was lucky to join Joe Apfelbaum of Ajax Union and Ben Kirshner of Elite SEM on a panel (ably moderated by Jules Kibbe of TicketNetworkDirect) for the Ticket Summit on the recent…
Read MoreThe social media isolationist
To follow-up on my last post, Being Pretty Isn’t Enough for Social Media Marketing, I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. …
Read MoreLights, camera, action: Video helps you stay in touch with customers
One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. A territory-based sales rep may be trying to keep in touch…
Read MoreLife without Yahoo!
This week Yahoo’s founder Jerry Yang somewhat abruptly removed himself from all things Yahoo. The net/net is that he is no longer working in the company in any capacity. There…
Read MoreDigital advertising that fits both consumer and marketer
Tablets may well change digital advertising and increase conversion by fitting the digital advertising to the consumer’s preferences. Studies show that people engage with their iPads and other tablets at…
Read MoreNo more SEO worries for dynamic content?
If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005),…
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