I had a great time yesterday delivering the keynote at the Wednesday live conference in Stockholm, which featured an all-too-typical show of hands. First, I asked how many of the…
Read MoreYear: 2011
“Unemployed need not apply” is dumb
You might have seen the blogosphere and the Twitterati starting to chirp about this one. My home state of New Jersey is trying to regulate it. I’m talking about the…
Read MoreMeasuring ROI in social and mobile marketing
Today I gave a talk to Denmark’s FDIM group in Copenhagen (and I’ll give a similar talk tomorrow at Wednesday Live in Stockholm) on how to figure out what’s working…
Read MoreBook review of Marshall Sponder’s Social Media Analytics
If you don’t know who Marshall Sponder is, it’s time to find out. I’ve worked with Marshall off and on for many years, hiring him on my analytics team at…
Read MoreHow to be on social media while on vacation
When I was a kid back in the dark ages, there was no Web, so marketing mainly consisted of TV commercials and other forms of advertising. There was one ad…
Read MoreSelling search to the C-Suite
If you’ve finally gotten convinced of the effectiveness of search marketing yourself, it might seem a daunting prospect to prove its worth to your CMO, let alone your CFO or…
Read MoreTwitter success demands both top influencers and everyone else
Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular,…
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Hire an SEO specialist, not a marketing generalist
What some marketing companies don’t seem to understand is that they can’t be good at everything. As Internet marketing takes off and traditional offline marketing like print and PR suffers,…
Read MoreTarget Twitter followers using a theory of everyone
Well, as you all know who read this blog, I am Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than…
Read MoreMoving things vs. moving ideas
All of our existing controls around content, intellectual property, and information exchange were developed when moving information around was an ancillary function to what mattered at the time: moving goods…
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