Google had a small announcement this week. It would have been a big announcement for most companies, but Google isn’t most companies. I mean, a big announcement for Google would be an…
Read MoreYear: 2011
Answering the tough questions about social media
Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is anyone making any money on this? Are we going to make any money? What’s…
Read MoreHow NOT to pitch a blogger
Last week, I talked about how blogger outreach is scary, and I talked about why this fear exists for most people before they start talking to bloggers. In great measure,…
Read MoreHow do you break into SEO?
If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How…
Read MoreSimple works well in SEO
Search engine optimization (SEO) is not an easy task. We like to act like it’s easy because that’s what everyone (meaning those who want to do it but don’t know anything about…
Read MoreWhat does “Do It Wrong Quickly” really mean?
I was privileged to keynote the Webdagene event here in Norway this morning, and they requested that I talk about “Do It Wrong Quickly Marketing” (link to slides), which I…
Read MoreWhy Zagat might be a smarter purchase for Google than Yelp
By now you’ve heard the news that Google has purchased Zagat Reviews. For those of you who aren’t familiar with Zagat, it has a worldwide set of reviews that travelers…
Read MoreBlogger outreach is scary
Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers, the same way that PR people have always reached out to mainstream media….
Read MoreSocial media across the organization
I got a chance to speak Friday at a great event in Copenhagen along with speakers from Berlingske, Denmark’s national daily newspaper, and Facebook. My topic was how companies can…
Read MoreHey internet industry! Enough already!
Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael…
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