There are two parts of a search engine optimization campaign. The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta…
Read MoreYear: 2011
Mr. Executive: What are you really saying about internet marketing?
Part of what I do for a living is educate business people from the rank and file up through the C-level in organizations regarding Internet and social media monitoring. What I…
Read MoreBook review of Ruth Stevens’ Maximizing Lead Generation
I like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens and I know her expertise in B2B…
Read MoreOrganizational Social Media for Financial Services
Just because you know how to use social media doesn’t mean that you know how to make it work in an organization. Organizations must understand their social media goals and…
Read MoreGoogle+ for Business doesn’t have a lot of pluses
So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. That’s about it. Lots of businesses…
Read MoreGoogle+? No, Google Place
Wow, there is quite a bit of buzz around Google+ business pages. Most of it is complaining (surprise, surprise) while the rest of it is the expert examination and advice…
Read MoreWhat text analytics do you need for social listening?
Most of you know that I serve as Chief Strategist for Converseon, who offers social media listening services, among many other consulting and activation services. Most of you probably also know that…
Read MoreGoogle giveth and taketh away search metrics
Lots of folks are aware of how much tumult exists in digital marketing techniques. We know that there is a new social media opportunity every day, that now mobile is “an imperative”…
Read MoreMaximize your SEO benefit on Google+ in 8 simple steps
Let me boil my last post, Google Plus was born prematurely and you should take advantage, down to practical pieces. Part of what makes a technology premature is that you…
Read MoreStreamlining efficiencies: Pushing without losing innovation
My last post, about Steve Jobs’ passing, seems to have put me in mind of how innovation happens. One of Jobs’ secrets was that he always kept pushing innovation, even…
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