I read a post this week from one of the Internet marketing industry’s big names, John Jantsch. His premise was that we would all be using search engines less and…
Read MoreYear: 2011
Is there still room for new social networks?
If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. The…
Read MoreGoogle’s new strategy: We do everything
Several years ago, I wrote a post called What’s Google’s Strategy? where I broke down the search giant’s real business model: advertising anything everywhere. And while I have had more to…
Read MoreHow deeply do you respond to customers in public?
Recently, I wrote a post that recommended, “Don’t be afraid of fake reviews,” to help business owners know how to respond to an angry post in social media. To make…
Read MoreAre local websites like the internet’s old gray mare?
You know that I talk a lot about local marketing. But more and more what I am noticing is that huge changes occur for local websites so quickly in this…
Read MoreOptimize Your Web Site Search
My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.” I talked for 30 minutes about how to help searchers find what they want on your Web site. …
Read MoreHow to protect your trademark online
In the quaint old offline world, things move slowly. If you have a good name for your business or your product, you know exactly what to do. You do a…
Read MoreYou’ve probably over-farmed your donors
When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is…
Read MoreWhy meta data still matters in SEO
The search engines have evolved a great deal in the last fifteen years. They’ve gotten a lot smarter, meaning that it’s not easy for a website to get a good…
Read MoreKangaroo: When marketing works
Oftentimes we learn the most from the simplest interactions that directly impact our own lives. We can then tell others of our experiences more clearly because the experience we had…
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