I read a very interesting article this week by the deputy editor of Adweek, Chip Bayers. The premise is pretty simple. Silicon Valley has created the monsters of the Internet…
Read MoreMonth: July 2011
How you can break into digital marketing
Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to…
Read MoreBattle of the social media titans
Big companies don’t move that rapidly. They are lumbering sump wrestlers that move slowly and continually bulk up to be big enough to move the titan on the other side…
Read MoreBlog so you can be taken completely out of context
I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many…
Read MoreWhat is the buzz about Google+?
Two Biznology bloggers in the same interview? Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of…
Read MoreGoogle+ users show some teeth
I am usually not very news oriented with my posts here at Biznology but today is a good day to break that trend. You see, I woke up this morning…
Read MoreBecome a Twitter Power User
Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? Too…
Read MoreCountdown to digital marketing success
“T-minus 9 minutes and holding…” I watched the final launch of Space Shuttle Atlantis recently with a bittersweet mixture of delight, sadness and surprise. The delight, because, dude… Spaceflight! The…
Read MoreFire for effect when you can’t get a bead on your market
I’ve run a social media marketing agency since Autumn 2006 so Gerris digital is almost five years old. In that time, we’ve learned quite a lot. One of my biggest…
Read MoreThe infancy of social technologies
The last 20 years saw knowledge workers adding a steady stream of tools to their repertoire: increasingly sophisticated office suite software, email, the Internet, instant messaging, voice over IP, Web…
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