I’ve long tried to advise small businesses to find a specialty when they are prospecting for customers on the Web. They might have succeeded for years as the local business…
Read MoreYear: 2010
Wikipedia and reputation management
Go on, search for your company. I dare you not to find a Wikipedia entry in the first page of results, if you’re a company of a certain size or…
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Google and China: Business morality or reality?
This week was as interesting as always with regard to Google. We should be accustomed now by our news in the Internet marketing industry being dominated by Google. It’s just…
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Justify search budgets with a business case
A lot of folks asked me about a recent talk I gave at the Search Insider Summit, where I took some folks to task for treating SEO more like a…
Read MoreDo you innovate with customers in mind?
Innovation is a word that is thrown around a lot these days, but I see far too little innovation in the customer experience. A case in point is the Short…
Read MoreChecklist for Audio Podcasts
I run into folks all the time that are very well-spoken who wistfully exclaim, “If only I could write well, then I’d start blogging, too.” When I hear that, I…
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Search keywords are your market segments
When I talk to traditional marketers, they are sometimes perplexed with how they put their skills to work. They understand messaging. They understand market segments. But they don’t know how…
Read MoreFor the SMB, more online opportunity and confusion than ever
This year is starting off with a bit of a bang in the online space. Internet marketers are heralding the true “Year of Mobile” which may or may not be…
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SEO gets no respect from John Dvorak
I think when you write a blog long enough, it’s possible to start to repeat yourself, and I am knowingly doing that today, but it’s not my fault. The reason…
Read MoreLearn SEO from your spouse
Most couples have at least some trouble discussing their careers with each other, if only because they do very different things. My wife is a full-time homemaker for my four…
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