I spend a lot of time with clients and one thing keeps coming up again and again. Most of my clients sell offline, but they have no idea how to…
Read MoreYear: 2010
The age of privacy is over
Mark Zuckerberg, the founder of Facebook, has attracted a lot of attention lately over his new stance on privacy, with some claiming his attitude is tantamount declaring the age of…
Read MoreInternet hucksters of the information age
Many people, including myself, have spoken about the death of sales as we once knew it. The ABC method (Always Be Closing) no longer has the same effect that it…
Read MoreWhy marketers don’t need to care about the iPad
The mania has struck again for another new device. The. One. That. Will. Change. Everything. If you are a publisher, maybe you need to take notice. But if you are…
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Ted Dziuba of Milo.com on locating physical stores
That’s your question, but it’s not their question. Customers want to know how they find the store that has the product they want for the right trade-off of price and…
Read MoreLet’s push “delete” on big button marketing
If you’re in marketing, you’ve probably been tempted yourself. You’re not all that confident that what you are offering is all that exciting, so you might think that you need…
Read MoreBlogging 101
I’ve heard people say that blogging is so over now that Twitter is all the rage, but I don’t buy it. (If you’re reading this blog, you probably don’t either.)…
Read MoreDo rural and mobile play well together?
I have been watching the changes that have been coming down the pike for quite some time now with regard to local search. I am not some kind of an…
Read MoreHow can our products be remarkable?
Seth Godin is fond of saying that we must make our products and our companies remarkable, but it’s easier to say than to do (as Seth well knows). And I…
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Book review: The Art of SEO
I know I am the co-author of a search marketing book, but you really need to read this one, too. The Art of SEO: Mastering Search Engine Optimization is an…
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