I have fallen woefully behind in my communications with extended family, friends and professional colleagues since returning to work in a full-time position. It seems, I don’t have a moment…
Read MoreYear: 2010
Is your SEO strategy to barely avoid spamming?
When you drive your car, do you set out to go as fast as possible without getting a speeding ticket? So, you might judge that you can go 10 miles…
Read MoreThe truth, the whole truth, and nothing but the truth
If there was ever a time in human existence where the truth is more elusive, please fill me in. Everyone today has the opportunity to appear like someone else. Everyone…
Read MoreCalling attention to yourself
I always wonder whether I am doing the best job of marketing myself. Yeah, I know I do a better job of marketing myself than anyone else does, but you…
Read MoreIs marketing more than a trick?
I’m a bit hesitant about writing this post, and I took great care in crafting the headline, because I have had a bad experience writing about this subject in the…
Read MoreIBM buys Coremetrics as the analytics battle heats up
IBM doesn’t make too many mistakes, but I thought it made a big one four years ago when it sold off its SurfAid Web analytics business to Coremetrics. Today, IBM…
Read MoreWhy optimizing your pages for search doesn’t work
SEO stands for “search engine optimization,” so you can be excused for thinking that optimization is the most important thing for you to do. And it can be, but the…
Read MoreContent is bigger than I thought
This week, I spent two days in New York City at the Interactive Advertising Bureau’s Innovation Days “Content Conquers All” event. It was essentially two full days of looking at…
Read MoreSelf-promotion, Internet style
I had dinner last night with Frank Reed, whose writing graces this page each Friday. Somehow the conversation got around to self-promotion, a dirty little hyphenated word that no one…
Read MoreAre you fighting social media?
I got a phone call yesterday from the company that services my central air conditioning unit each year. They had called a couple of weeks ago saying that they wanted…
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