Do you write a blog? Tweet? Post videos on YouTube? Do you do anything to spread your knowledge to your customers? Most people don’t, and when I ask why, they…
Read MoreYear: 2010
Will the World Cup be the next social media frenzy?
The upcoming 2010 World Cup in South Africa is being touted by FIFA and Twitter representatives as the event to slash all previous records in social media traffic. That’s a…
Read MoreWhy won’t certain companies adopt social media?
Social media is growing. We all get that. The rate of adoption is often a skewed measure depending on who has been asked. The social media “professional” has the nearly…
Read MoreThe joys (and dangers) of crowdsourced marketing
It almost sounds magical–a system with an on-demand supply of incredibly cheap labor (pennies for many tasks) that is available by simply posting a request on a Web site. Amazon’s…
Read MoreDoes the Internet show the true colors of your business?
I see you all the time. Small business owners that open their Google Alerts each morning wondering if this will be the day that some customer popped off in front…
Read MoreWhy Google doesn’t sweat phone apps
You’ve seen the ads: “There’s an app for that.” There does seem to be an app for just about anything when you own an iPhone, so you’d think that Google…
Read MoreLet’s Face It For Facebook: It’s All About The Benjamins
Privacy is an illusion when it comes to Facebook. All of this talk about how Facebook listens and has heard the cry of the dear Facebook faithful is bunk. I…
Read MoreWe have nothing to fear except social media itself
Is your company afraid of social media? I don’t mean merely uncomfortable or inexperienced. I mean white-knuckle teeth-clenching afraid. I frequently talk to companies that live in deathly fear, and…
Read MoreWorking your social network
I’m blessed. I’m the first to admit it. I’ve never been out of work, and although I’d love to tell you that it is due to my superior skills and…
Read MoreCustomer service, 140 characters at a time
It’s no secret that companies are using Twitter for marketing, but are you monitoring tweets for customer service? Last week, I ran into a striking reminder that companies are increasingly…
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