My wife and I ordered breakfast in a busy diner and the waitress returned the omelets we had ordered, except my wife soon discovered that hers had the wrong kind…
Read MoreYear: 2010
FIFA World Cup: Social media roundup
With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in–the World Cup has more…
Read MoreYahoo! writes a style guide?
I’m not even sure what to make of this one. Yahoo has announced that on July 6th they will be releasing the “Yahoo! Style Guide” for online writing. This is…
Read MoreUntangled web: The internet keeps changing marketing
I listen to people constantly lament about all the awful things that the Internet has wrought, from cyberbullying to identity theft to arcane new scams that only a rocket scientist…
Read MoreWhat’s a Facebook fan worth?
I’ve had a few clients ask me recently what a Facebook fan is worth. I hate seeing the crestfallen looks on their faces when I tell them, “Zero.” They are…
Read MoreDennis Haugan of T-Mobile on curating web content
I had the pleasure of speaking at the same private client event as Dennis Haugan, the Senior Director of Web Marketing Strategy at T-Mobile USA, the American wireless arm of…
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How do you know what is search spam?
Most people try to play by the rules, but I got a question last week as to exactly what the rules are. I think that’s the wrong question. The rules…
Read MoreLocal search with Google makes one think – A lot
I am knee deep in a project for a client that is designed to take their national presence and represent it locally (in Google primarily) through making sure their 28…
Read MoreWin in Social Media by Treating Employees Right
I was flipping through a copy of Fast Company when I saw another one of those quotes. You know the kind I mean, where the CEO talks about how treating…
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What are you optimizing your pages for?
SEO, as you know, stands for Search Engine Optimization, and you might rightly expect that SEO is about optimizing pages to appeal to search engines. And you’d be right. Increasingly,…
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