In recent months, there’s been no shortage of attention heaped upon the importance of local advertising online. Mobile marketing is starting to blossom, allowing people to look for services in…
Read MoreMonth: October 2010
Does an in-house SEO have a fool for a client?
As a long-time in-house SEO, you’d probably expect that I did not consider myself a fool at the time I was doing that. But I have recently gotten that question…
Read MoreCan the Yellow Pages beat Google?
After reading that headline, you’ll be forgiven if you think that I’ve finally gone off the deep end (and I am not a particularly strong swimmer). But the venerable old…
Read MoreHow to run a Webinar
I do a lot of Webinars–some of them public and many private–and I’ve found a wide range in terms of how well they come off. I am always brilliant, thoroughly…
Read MoreWill the visual design of your pages help your SEO?
If you have worked on SEO over the years, you know that a lot of different factors lead to your organic search success, but the visual appearance of your pages…
Read MoreIn search marketing, focus on what’s important
Search marketing seems like it changes every minute, and it’s hard to blame anyone who is worried about falling behind. With big news such as Google Instant seemingly coming every…
Read MoreIs Mayer’s move to Local for Google a demotion?
I have written in a few places this week about the move that Google announced as Marissa Mayer, their front facing VP of search products, was leaving that position and…
Read MoreMind the Gap between Marketing and Value
I was in London last week, reminding me how I always like the simple phrase that asks you to be careful as you step from the Underground subway car to…
Read MoreUnskewing the Web: Curators as filters
This is my final post on the skewed Web. In the early days of Web 2.0 awareness, much was said about the new —now old—Web being all about participation: in…
Read MoreDo online reviews matter to your existing customers?
You have been hearing the old story for years now that online reviews found on Yelp and Google Place Pages and other places are increasingly important in your quest to…
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