Privacy is an illusion when it comes to Facebook. All of this talk about how Facebook listens and has heard the cry of the dear Facebook faithful is bunk. I…
Read MoreMonth: May 2010
We have nothing to fear except social media itself
Is your company afraid of social media? I don’t mean merely uncomfortable or inexperienced. I mean white-knuckle teeth-clenching afraid. I frequently talk to companies that live in deathly fear, and…
Read MoreWorking your social network
I’m blessed. I’m the first to admit it. I’ve never been out of work, and although I’d love to tell you that it is due to my superior skills and…
Read MoreCustomer service, 140 characters at a time
It’s no secret that companies are using Twitter for marketing, but are you monitoring tweets for customer service? Last week, I ran into a striking reminder that companies are increasingly…
Read MoreFoursquare in favor of location-based marketing
Have you been hearing about location-based marketing? You might know about mobile phone ads, but have you herd of Foursquare? It’s a neat game that is catching on, especially among…
Read MoreLaughter, the best medicine, but for marketing?
OK, I admit it. I am old as compared to many of the Internet gurus/wizards/ninjas of today. Trouble is, I can’t change that. I have looked, but there is not…
Read MoreCan experimental marketing alienate your customers?
I thoroughly enjoyed my first trip to Winnipeg, speaking to a couple of hundred marketers at the Canadian Marketing Associate Digital Days conference. (You can download the slides for my…
Read MoreBen Cooper of ThinkFinance.com
You might not have thought much about how your bank treats you. In a world of drive-through windows and automated teller machines, you might not even think about what kind…
Read MoreSearch marketing gets specific
When someone asks you what keyword you most want to be #1 for, how many words is it? For most people, the answer is one. We all know the one-word…
Read MoreSocial media redefines the “Remember me” box
The 99th week of my unemployment was also the week of my first day in a new job. I won the remember me game. I think of this as I…
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