As someone who left the corporate world a year ago to pursue a new path in Internet marketing, I am often approached by people who ask me about “risk.” What…
Read MoreYear: 2009
Deciding what to ignore in internet marketing
You’ve probably felt that awful feeling in the pit of your stomach. It’s another new “must do” Internet thing that you feel compelled to go investigate. You’re not sure what…
Read MoreThe missing step in keyword research
You probably know that keyword research is important in search marketing. After all, if you don’t know what people are looking for, how can you provide the right answers to…
Read MoreThe Secret Sauce for Dealing with the Internet
I might have found the “secret sauce” for success in the Internet marketing space. Curious? Well, I am not sure if I am going to share it, because if I…
Read MoreAre you capable of Groundswell thinking?
I recently read Groundswell by Charline Li and Josh Bernoff. It is a book I recommend to others as the groundswell example vignettes in it are wonderful, and the authors…
Read MoreStop being afraid of performance-based marketing
Return on marketing investment is all the rage right now. Every CFO wants it and every CMO wants to deliver it. But when I look around, I mostly see more…
Read MoreLost in the junk drawer of search
I searched for semantic Web on Bing, Google and Yahoo!, and if felt to me as if the SERPs dropped me into the Bouvier-Beale’s Grey Gardens library. I’m accustomed to…
Read MoreHow newspapers can use social media
Last week, I wrote about hyperlocal news, the new strategy that many hope will save traditional newspapers. I talked about the need not to focus only on new content, but…
Read MoreTwitter Looks to Get Paid
Yesterday there were reported talks taking place that made the whole Twitter revenue mystery a little less mysterious. While nothing is imminent, just hearing about the talks that are taking…
Read MoreHow newspapers can adapt to survive
Newspapers are dead. Haven’t you heard? Yep, it says so in every blog you read. What killed them, exactly? The Internet, that’s what. You see, every story you can read…
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