On Monday, the FTC published updated guidance for advertisers using endorsements and testimonials such as blogs and word-of-mouth marketing via celebrities. The guidelines hadn’t been updated since 1980, so the…
Read MoreYear: 2009
Why Don’t You Listen to Social Media?
Lots of companies are listening to what’s being said in social media, and taking action to engage with their supporters and critics. But I mostly see larger companies taking this…
Read MoreDon’t give the lawyers your marketing power
“I wish we could do that, but our lawyers said no.” Have you ever been in that annoying position of trying to do something important for the company but feeling…
Read MoreWhy I am not a sales person any more
I have had a difficult week. Nothing serious, so don’t move to another post or destination because I am going to bum you out with stories of woe and despair….
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What’s happening to market research?
If you’ve ever been stopped in a shopping mall by someone with a clipboard, you’ve interacted with a market researcher trying to find out what you want so that companies…
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The all-time top-secret search marketing trick
Are you looking for an angle? Do you want to know what all these search marketing experts know that you don’t? Well, I can’t promise all of that in one…
Read MoreIn Social Media, Adjust, Credit, and Engage
Getting the right tone in your response to social media is tricky. Even the positive stories seem like accidental social media success. So I went hunting this week for examples…
Read MoreWhy blogs aren’t dead
You’re reading this blog, and I wrote it, so neither of us probably thinks that blogs are dead. But you do hear people posing the question–and not just crackpots, but…
Read MoreHow much more internet can we take?
As human beings we are not limitless in our ability to do anything. The physical laws of nature and the physical limitations of our bodies bind us. We can stretch…
Read MoreStop paying for an intranet
Medium to large companies often have elaborate intranet Web sites that employees use to collaborate with each other on information too sensitive to be public. While this approach has worked…
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