Regardless of age, most of us know who Kermit the Frog is–an American icon. (It says a lot about the US, since he is just a puppet after all, but…
Read MoreYear: 2008
Helpful marketing: A case study
What does selling memory chips have to do with your business? It might seem like your business is miles away from memory chips, but I bet they have one thing…
Read MoreWe can all agree that consensus is dumb
Geez, how can anyone be against consensus? Well, I am. And I think that if you listen to what I have to say, I can get all of you to…
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IT Conversations podcast on the new edition of SEM Inc.
Phil Windley at IT Conversations interviewed my co-author Bill Hunt and me about the Second Edition of Search Engine marketing, Inc.–the interview was conducted a few weeks ago and I…
Read MoreShopping cart or content management system?
I was recently asked what the right choice is for a Web site, a shopping cart or a content management system. You won’t be surprised to hear that the answer…
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Five ways to change your SEO campaign
We are still in the wake of the historic election from Tuesday night and the most prominent word that seems to be on everyone’s mind is change. Now, for change…
Read MoreInterview with Dan Schwabel
I have been meaning to post a link to an interview that I did with Dan Schwabel on the Personal Branding blog a while back. It’s gotten some good comments,…
Read MoreHyperTargeting: The future of online advertising?
Have any of you been keeping up with the attempts of social networking to add advertising to the mix in the hopes of bringing in some cash? Facebook took a…
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Interview on WebmasterRadio’s SEM Synergy
Virginia Nussey conducted a wide-ranging interview last week on the second edition of Search Engine Marketing, Inc. I thought she asked especially good questions and you might be interested in…
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Public relations pros and Internet marketing
Increasingly, I’ve been speaking to public relations professionals about Internet marketing–most especially search marketing and social media marketing. And one of the problems, when I do so, is the name…
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