He looked like a busy businessman, nattily dressed in an expensive suit, carrying just a briefcase onto the short early morning flight from Charlotte to Raleigh. He was obviously going…
Read MoreYear: 2008
Are you ignoring internet Yellow Pages?
Frequently, when I talk to a small business person who has not yet begun any Internet marketing, I hear the same lament, “I heard it costs a lot of money.”…
Read More
Micro conversions, mini-conversions–Just measure it
If you don’t read the Occam’s Razor blog by Avinash Kaushik, you don’t know what you’re missing. He had another great post last week, to help people identify how to…
Read MoreBehavioral targeting or online stalking?
This has been a rough week for behavioral targeting, a promising advertising technique that uses activity data to display more relevant ads than the old generic banner ads. In theory,…
Read MoreSocial media in regulated industries
Lee Odden just published a great article about social media marketing that he asked me to contribute to, but it got me to thinking about the objections that I often…
Read MoreThe importance of site search
Recently, two people I really respect disagreed on the significance of Google adding site search boxes to their search results pages. One thought that showing ads for competitors when someone…
Read MorePublic Relations 2.0
Yeah, I’m as tired as you are of appending 2.0 on the end of every 20th century concept out there, but what do we call it? I participated as part…
Read More
How do you measure video marketing results?
You’ve got a metrics solution for Web pages. It might be Google Analytics or it might be something else, but you can count your page views, your visitors, and your…
Read More
Google takes another stab at demographics
Google has a reputation as an innovator, but in personalization, they’ve been anything but. As I pointed out a few weeks ago, Google is deathly afraid of the only thing…
Read MoreAn untapped Internet marketing opportunity
Now suppose you wanted to buy your special someone a nice diamond ring. You’d probably type “diamond ring” into Google, right? So would I. But what would your not-so-savvy dad…
Read More
