I returned home late last night from an eight-day business trip (longest I have ever been away from my family) and I am taking the day off today. I did want to post something for you today, however, so it is fortunate that IBM Press released the first two of eight podcasts where Lee Odden (of Online Marketing Blog and the TopRank Online Marketing consulting firm) interviews me on a variety of marketing-related subjects. Lee was a joy to work with and we had a good time chatting about subjects we are both passionate about. Each one is just 10-20 minutes long, so you might be able to squeeze them into your busy day. The first two podcasts are about the marketing changes occuring on the Web and the second is on how you think about the new marketing communications possible now.
Podcast with Lee Odden
Mike Moran
Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide
