Just in case you don’t have enough reasons to stay away from unethical spam practices, here’s another one: you can embarrass your company. You can bring shame on your company no matter who you work for with these black hat techniques, but large companies, in particular, are vulnerable to having their spam exposed—what big companies do is newsworthy.
Spam is hard work—even harder work if you intend to keep varying your techniques to stay ahead of the search engines—but the bad publicity you can bring on your firm is a factor that few consider.
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