The Internet is a funny place. I mean funny in a quirky kind of way, because we are forced to think in ways that we simply don’t need to consider…
Read MoreMonth: July 2010
See you in September redux
Some of you might remember that I took August off last year. No blogging, no Twitter, no work, except I did keep up with e-mail, albeit a bit sporadically. As…
Read MoreIs Microsoft losing its grip?
I like to say that Internet marketing is more about marketing than about the Internet, but every once in a while, the Internet gets in our way. If you follow…
Read MoreContent aggregation and curation debated
If you’ve wondered what these big words really mean to your content strategy, you’ll be interested in this series of four ten-minute podcasts that I recently recorded where I interview…
Read MoreHow good B2B marketers cheat
Ever wonder what the smartest B2B marketers do to keep up with the latest trends? They watch what B2C marketers do. I know that seems counter-intuitive because the businesses can…
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Why is Google copying Bing so much?
If you have been paying attention to what Google has been doing as of late to improve its user experience, you might be noticing something strange. It seems that almost…
Read MoreHow do I improve our online reputation?
I recently got a question from a company with a problem. They have a history of not-so-sterling treatment of customers during the sales process (think used-car dealer approach), which they’ve…
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My interview with Paul Gillin on SEO
If you don’t know Paul Gillin, you should. Paul is an expert on the use of social media and content in marketing, and recently asked me for an e-mail interview…
Read MoreReaching your audience during that big event
Have you ever wondered whether big events have any effect on how marketers reach their audiences? Under normal circumstances, some people are clicking on your ads while others are riveted…
Read MoreHow do I avoid the duplicate content penalty?
It can be an enticing solution to a costly problem. You need content to draw searchers to your web site, but who has the time and money to write all…
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