Biznology
Where business and technology create a winning customer experience.

I find that most search marketers don't know what to make of click fraud. They've heard the stories, but they have no idea whether...

Google has announced a new capability, Web history, that is another step towards far deeper use of personalization techniques in search results. Gord...

Angie McCloskey makes a strong case in MediaPost's Performance Insider on how "Affiliates Are Pilfering Your Brand" by grabbing branded search terms and...

I'm constantly asked which search engines a rookie paid search advertiser should work with. Obviously, everyone should take part in Google AdWords, because Google...

I read Tom Foremski's post, "Is search broken?" over a month ago, and I responded at the time by comparing the work...

I've spoken ad nauseum about how we have to stop obsessing about carefully, slowly, deciding the exact right way to do our marketing. It's...

Andy Beal and Bryan Eisenberg are both asking good questions about the new "time spent" metrics that Neilsen/Netratings is introducing. Andy wants to know...

Yesterday, I presented to the Direct Marketing Association at their B2B Marketing Conference on the subject of Return on Search Marketing Investment. I...

I've talked in the past about the Three Rs of Internet Marketing—being real, relevant, and responsive. They apply to real-world marketing, too, which...

I was excited back in December when we announced IBM OmniFind Yahoo! edition, a free search engine that handles up to half...

Webinars

video

Yesterday's webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process...