I was honored to take part in a panel discussion at the Online Media, Marketing and Advertising (OMMA East) Conference in New York City and I am pleased to see…
Read MoreMonth: September 2005
The liberation of not being perfect
Why is it that so many of us get stuck wringing every last error out of every project we do? What does that cost? How long does it take? Instead…
Read MoreUpcoming Appearances
Just to keep you up to date on where I am appearing, the Enterprise Search Symposium, originally scheduled for October 13, is being rescheduled for second quarter next year—I hope…
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How do you measure web marketing performance?
Last week, I summarized the case for measuring the performance of Web marketing. Today, I want to explain how. All of this information comes from a great conference that I…
Read MoreAppearance on Webmaster Radio
Just wanted to let you know that I will be interviewed live by Sarah MacKay from Webmaster Radio at 4 pm ET tomorrow. Sarah will be discussing our book, Search…
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Why measure web marketing performance?
I was honored to be asked to speak at this weeks MPM Forum in New York, focusing on Marketing Performance Metrics, one of the hottest ideas in marketing today. Regular…
Read MoreInterview on Computer Outlook Radio Show
John Iasiuolo has invited my co-author, Bill Hunt, and me to join him tomorrow night at 8 pm US Eastern Time on a live broadcast from Computer Outlook. We’ll be…
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Meet me at New York’s MPM Forum on Wednesday
For those of you not familiar with Marketing Performance Measurement (MPM), you have a great opportunity to learn this Wednesday at the MPM Forum in New York City. I’ll be…
Read MoreDo it wrong quickly
How many times have you sat in a conference room, sifting every last detail of the proposal? And how many times have you spent hours (or weeks) building consensus? Oh, and…
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