Hiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can’t be everywhere, all the time. There’s just one…
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Google Authorship brings your staff out from behind your brand
Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is) on the same domain as…
Read MoreHave top influencers author your sites to appease Google search
It’s a great time to be passionate about social media, the Internet, online community, and the Google suite of products and services: Google’s about to reward you big-time just as…
Read MoreIs Vine a breakthrough in video?
Every few months, there is a new “latest and greatest” in digital marketing. Lately, you might be hearing lots of buzz around Vine, the six-second video platform acquired by Twitter….
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Make video part of your social media marketing
If you’re not using video in your social media marketing, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed…
Read MoreKiss your line-of-shame smack on its social media lips!
If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the…
Read MoreYour fans want to know exactly how you did it
People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do…
Read MoreDigital marketing on a Vine–Twitter’s new video venue
Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it’s already being declared the next big thing in digital media…
Read MoreIf you perform only to an empty house your show will close
I am so impressed by how well brands are messaging these days. People are spending the money and devoting the resources required to create compelling and engaging social media posts, not…
Read MoreThe biggest 2013 digital marketing trend no one’s talking about
As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when…
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