I have been fishing around trying to decide what is real news in the Internet space these days, and I honestly have been a little bored lately. So, I wondered…
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Why give priority to mobile and social marketing?
The biggest criticism I hear about the local, mobile, social Web is that it doesn’t yet just justify the hype–that it generates little to no return and distracts companies from…
Read MoreAre colleges waking up to social media?
My daughter has reached the end of her college selection process. She’s our first student headed off to college, so it was a learning process for all of us. She…
Read MoreDo you know how to listen in social media?
I am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year–my way of giving back some of the value…
Read MoreWhy you think you have nothing to say
Do you write a blog? Tweet? Post videos on YouTube? Do you do anything to spread your knowledge to your customers? Most people don’t, and when I ask why, they…
Read MoreUsing Viral Marketing to Build Links
Viral Marketing is highly fashionable at the moment, and big brands all seem to want to jump on the band wagon. We’ve seen brilliant viral marketing from Blendtec and successful…
Read MoreDo Your Employees Know Your Social Media Guidelines?
Have you defined social media guidelines for your employees? If not, you might be an accident waiting to happen. Regardless of your company’s position in the spectrum of social media…
Read MoreSocial media isn’t just for marketers
We often talk about social media marketing, and extol the virtues of YouTube videos, blogging, Twitter and many other ways to get the message out. And those things are all…
Read MoreGoogle’s YouTube Money Pit
Everywhere you look, you read more reports of just how much money Google is hemorrhaging from YouTube. The servers, the storage, the bandwidth, oh my! The speculations on Google’s sinkhole…
Read MoreWhy I Use Vimeo Over YouTube
I added some video clips to my Web site last year, but I was never happy with the quality, so in the last few days, I began uploading my videos…
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