Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local customers provide the support that small…
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The second layer of web sales success
In last month’s post on this blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this…
Read MoreGoogle’s new strategy: We do everything
Several years ago, I wrote a post called What’s Google’s Strategy? where I broke down the search giant’s real business model: advertising anything everywhere. And while I have had more to…
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Optimize Your Web Site Search
My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.” I talked for 30 minutes about how to help searchers find what they want on your Web site. …
Read MoreSite search: Too many results and not enough
I’ve been working with several clients recently in an area that gets very little love, yet is critical for your website: Your own site’s search function. We love to talk…
Read MoreLost in the junk drawer of search
I searched for semantic Web on Bing, Google and Yahoo!, and if felt to me as if the SERPs dropped me into the Bouvier-Beale’s Grey Gardens library. I’m accustomed to…
Read MoreDo site searchers want just one answer?
Jared Spool is one of the few user experience pros who focuses on Web site search. And when he says something, I pay attention. His post yesterday crams into one…
Read MoreOverhaul your site search engine
I’m old enough to remember when fathers and sons thought nothing of overhauling their own car engines—back before cars became little IT shops that need specialized equipment to repair. As…
Read MoreWhy search indexing should be more like printers
You might be one of those people that, to your horror, discovered that big chunks of your Web site were not indexed in Google and other search engines. That means…
Read MoreThe future of text analytics
I had a chance to present today to a big crowd at the Enterprise Search Summit in New York City on the future of text analytics. Although I’ve spent many…
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