I know it’s human nature to look for the “easy wins,” or the “low-hanging fruit,” or <fill in your own cliche here>. It’s not just marketers and it’s not new….
Read MoreWebsite Search
Why you are ignoring your ugly site search
That headline isn’t fair to everyone, because some marketers are really working to make site search better. But I am pointing my finger at the rest of you. Here are…
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Why B2B marketers should care about B2C marketing
I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on B2B. I am glad that I…
Read MoreImprove your content for website search
Most of my clients want their website search to work–they really do. But they aren’t sure how to get all the folks who create the content all over their organization…
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How do you measure customer experience?
Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of CX–and they take their jobs very…
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Improve site search with the power of suggestion
Most of you know that I work with large companies on improving their site search. [Disclaimer: I am a Senior Strategist for SoloSegment, which sells site search improvement technology.] But…
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The three hard parts of manually tagging subjects on your web pages
Everyone loves faceted search–drilling down on your search results by selecting filters. We all use it in eCommerce to pick colors and prices, but we also are starting to see…
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Warning: You’re ignoring your company’s best salesperson — and it just might be killing your business
Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. Even better, these prospects share their…
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What does your site search mean for your reputation?
Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that…
Read More5 Effective strategies for A/B testing search
What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the…
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