At BtoB Magazine’s NetMarketing Breakfast, I was struck by how many of the questions were about Web metrics. Are marketing metrics becoming trendy?
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What are the secrets to Internet marketing?
I was honored to take part in a panel discussion at the Online Media, Marketing and Advertising (OMMA East) Conference in New York City and I am pleased to see…
Read MoreThe liberation of not being perfect
Why is it that so many of us get stuck wringing every last error out of every project we do? What does that cost? How long does it take? Instead…
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How do you measure web marketing performance?
Last week, I summarized the case for measuring the performance of Web marketing. Today, I want to explain how. All of this information comes from a great conference that I…
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Why measure web marketing performance?
I was honored to be asked to speak at this weeks MPM Forum in New York, focusing on Marketing Performance Metrics, one of the hottest ideas in marketing today. Regular…
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Meet me at New York’s MPM Forum on Wednesday
For those of you not familiar with Marketing Performance Measurement (MPM), you have a great opportunity to learn this Wednesday at the MPM Forum in New York City. I’ll be…
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Do you know the two kinds of IT projects?
Part of the uncertainty of the role of the IT group stems from two complementary, but fundamentally different uses for IT, which I will call Necessary IT and Differentiating IT….
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Why is personalization so difficult?
Everyone has used Amazon, and most like the way Amazon personalizes pages for each customer. By paying attention to the kinds of books you buy (and what others buy), it…
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What is your web site’s goal?
Perhaps that’s a simple question for you, but maybe it takes a little bit of thought. Your goal (or more likely, goals) for your Web site should be based on…
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Counting what counts
Attendees learned the basics of search metrics at the recent “Measuring Search Success” session at the Toronto Search Engine Strategies conference, moderated by Chris Sherman, of Search Engine Watch. What…
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